Contact Lenses and the World Cup
As sports fanatics gear up for the start of the 2014 FIFA World Cup in Brazil this summer, Johnson & Johnson Vision Care has reported research findings which reveal that sport is the main reason for people who require vision correction to consider contact lenses.
According to statistics from the UK Department for Culture, Media and Sport, almost 74% of people aged between 16 and 24 regularly play a sport, while just 13% of them who require vision correction wear contact lenses.
As an official healthcare sponsor of the Word Cup, Johnson & Johnson is highlighting the potential which the sporting competition offers practitioners to open up the conversation about an individual’s vision correction needs and contact lens potential with the patient.
“The partnership between Johnson & Johnson Vision Care and the 2014 FIFA World Cup Brazil gives eye care professionals the perfect opportunity to enquire about their patients’ participation in sporting activities, whether they play football, or other sports like netball or tennis,” explained J&J director of professional affairs for the UK & Ireland, Marcella McParland. “Eye care professionals can use the 2014 FIFA World Cup Brazil as a conversation starter to engage patients in the benefits of contact lenses, while offering them a free trial of Acuvue brand contact lenses.”
The benefits of wearing contact lenses while playing sport include better peripheral vision and the eradication of worry about spectacles falling off or getting broken.
(TAKEN FROM OPTOMETRY TODAY - www.optometry.co.uk)
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