Giorgio Armani launches new Frames of Life Collection
The latest Giorgio Armani"Frames of Life" eyewear collection perfectly embodies all of the values which Mr. Giorgio Armani has established.
The "Frames of Life" segment is the closest to the DNA of the brand, featuring iconic vintage styles for both men and women. These timeless styles are refined with great attention to detail and made from exquisite acetates. The" Frames of Life" campaign is now being launched in international markets, with the publication of a series of media activities and displays in the most prestigious opticians' windows worldwide.
Giorgio Armani "Frame of Life" iconic styles are made of sought after materials and exclusive finishing techniques, which consist of a perfect blend of high quality design and elegance. The advertised men's optical style (AR7028), is the iconic Giorgio Armani round frame, which is a key trend for Spring/Summer 2014. This vintage optical shape has refined details with a subtle matte finish, giving an elegant yet contemporary feel.