The Order of Never Hide
A not so secret, secret society that brings together those who share our founding belief – NEVER HIDE.
Ray-Ban invites all potential members of the Order of Never Hide to show us what they're made of through a series of challenges. There are 5 challenges to complete, inspired by the materials in Ray-Ban's 2014 campaign; Smooth as Velvet, Rugged as Denim, Tough as Leather, Blends like Camo and Strong as Titanium.
Completing challenges allows you to progress from one level to another within The Order of Never Hide. After having completed all the challenges, consumers can win tickets to the award winning Bestival on the Isle of Wight or be ordained into The Order at a special event in London.