Prada - Sophisticated Craftsmanship
Sophisticated craftsmanship, extremely modern vision of high fashion, technological design and research for creative details. The eyewear segmentation is fashionable and timeless.
Prada was founded in 1913 in Milan when Mario Prada opened a luxury leather travel goods store, which became popular amongst European aristocracy. Prada's natural curiosity for innovation with materials and design remain part of the Prada ethos. Prada's turning point was in the '70s when Mario's granddaughter, Miuccia Prada, became the president of the company. Launching her first ready-to-wear collection in 1989, Prada has over the decades catapulted into the fashion world, marked as the designer to watch.
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