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Ray-Ban Iconoclastic Cool

Ray-Ban Iconoclastic Cool

In 1929 The United States Air Force issued a commission for sunglasses that would perform under the extreme conditions faced by pilots.

The revolutionary, winning design, was a gold Aviator with G15 lenses. The Ray-Ban brand name was patented in 1937 and this is considered the birth of the brand.

The Aviator would be followed with more iconic models, including the launch of the Wayfarer in 1952 and the Clubmaster in 1986.

The Aviator remains the No.1 best selling sunglass today.

Worn by movie stars, rock icons and trendsetters from all over the world. Ray-Ban's values are:

Timeless
Authentic
Courageous
Quality and Function
History and Heritage
Iconoclastic Cool

Modern celebrity wearers include: Beyonce, Rihanna, Bruno Mars and Pharrell Williams

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