First Class Eyecare : Exceptional Value

VIEW : the BIG optician

  • Designer Sunglasses in Newcastle
  • Opticians Newcastle upon Tyne

Frames of Life: The New Giorgio Armani Campaign

Frames of Life: The New Giorgio Armani Campaign

The latest Giorgio Armani Frames of Life eyewear collection perfectly embodies all of the values which Mr. Giorgio Armani has established.

The Frames of Life segment is the closest to the DNA of the brand, featuring iconic vintage styles for both men and women. The skyscrapers of Shanghai, contrasting effects in black and white, represent the new Giorgio Armani Autumn/Winter 14 campaign, which is inspired by a concept of pure elegance.

Directed by photographer Serge Guerand, the Mongolian model Tony Thornburg lends his face to this campaign together with Katia Kokoreva from Russia. Once again, Giorgio Armani tells the story of his eyewear collection through "frames" of everyday life. In this respect, glasses become something more than a simple frame to observe the world through; they become a means to intensely experience each and every moment.

These timeless styles are refined with great attention to detail and are made from exquisite acetates. "Borgo 21" features a distinctive retro style, matte finish and sophisticated design. This squared-off double bridge, men's pilot metal style, features a distinctive "coined" finish on both the rims and fine temples. "Ultra-Vintage Innovation" features an ultra-light, injected nylon fibre optical frame. This exceptionally thin frame (2.6mm) features an exclusive patent hinge in titanium.

Available at The Big Optician

< Back to News