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Giorgio Armani - Eye of The Beholder

Giorgio Armani - Eye of The Beholder

Fragments of life “framed” by iconic glasses are the protagonists of the Giorgio Armani Frames of Life Eyewear campaign

Every day our eyes capture thousands of images. We register emotions, sensations, perceptions. Fragments of daily life, different and real for those who experience them, anywhere, at any latitude. Instants of life passing through eyes framed by iconic glasses that set off each person’s uniqueness and beauty.

The Frames of Life collection is dedicated to those special characters and to those who, like them, want to see the world with their hearts and souls and not just their eyes. Because glasses are a way to capture the succession of unique instants that form our lives.

Frames of Life is a collection of exclusive models embellished with iconic details, made of ultra light, technologically-advanced materials that create a timeless style.

Available from The Big Optician

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