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Independent opticians rated best in Which? survey

Independent opticians rated best in Which? survey

A survey of more than 5,000 members by consumer organisation Which? has rated local independent opticians as the best place to buy your glasses!

Independent opticians achieved the highest customer satisfaction score, beating the big name chains and supermarkets.

Highlights from the survey include:

    Local independent stores came top overall with a customer score of 88%.
    Independent opticians were the only stores to achieve top ratings for customer service, staff skill and communication.
    Independents were more likely to fix a problem with glasses at no extra cost (54% of those who complained, compared to 47% of stores overall).

Editor of Which?, Richard Headland, said:

    “Not all optician stores are the same and we found big differences between them."

Industry magazine Optometry Today offers further analysis of the survey's findings:

    The report contains a guide to buying glasses, offering advice from three anonymous opticians. On choosing frames, the report states: “The mark-up on cheaper frames tends to be higher – you’ll get better value from frames if you can spend a bit more. But paying ‘top whack’ doesn’t guarantee quality.”

    On the question of where to buy glasses, the article recommends that glasses are bought from the practice which "carry out your eye test. Resolving issues can become complicated if you go to different stores."

Visit the Big Optician to find out for yourself! 0191 2244555

(Article Taken From Specs Network

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