Put Your Glasses On, The New Class of 2016 is ready to start!
Luxottica are the company behind a lot of famous branded spectacles including Oakley, Armani, Chanel, Persol, Prada aand Vogue
Luxottica’s Class of 2016 project celebrates eyeglasses as the hottest accessory of every season. Taking a twist on the traditional American yearbook, Class of 2016 features a cast of emerging and established faces from the worlds of fashion, design and music coming together to truly establish this 21st century trend.
Spectacles come from a time long ago where they had a merely functional use of corrective device. Centuries of history, cultural evolution and customs, have turned this small, chameleon-like object in an element of great expressive power, essential to highlight personality and style. A quick look at recent catwalks and at the most stylish a-listers proves eyeglasses have become an integral part of any outfit.
In Class of 2016, style leaders and creative mavericks are playing a part in the yearbook. They take on traditional high school stereotypes to prove that this school year, anyone and everyone can wear glasses.
93 year old cover girl Iris Apfel excels in the role of the Rebel: “fashion rules are stupid – it depends who’s wearing it and how they wear it!” A long time glasses wearer, Apfel says “spectacles are ultimate accessory.”
The newly-elected class President is New York cool kid extraordinaire, Mike the Ruler, whose astute cultural observations are the go-to style playbook for his fellow pupils. The Prom Queen title goes to Mae Lapres – the charismatic French-Canadian-Chinese model who everyone wants to be friends with.
With his skilful storytelling and razor-sharp flow, Irish rapper Rejjie Snow takes on the role of the Nerd, with photographer Gray Sorrenti channelling magic and mystery as the class Dreamer. And who better to take charge of the new class than actress, writer and model Hari Nef? The ultimate leader who encourages her pupils to “live authentically and avoid complacency”.
Shot in New York, the yearbook inspired campaign champions, individuality and self-expression, featuring over 15 styles of opticals, and includes group shots, classic yearbook photos, vox pops and candid interviews. The campaign was shot by Fumi Nagasaka and styled by Elizabeth Fraser-Bell.
Available from The Big Optician 0191 2244555