A|X Armani Exchange - From America to the World
A|X Armani Exchange eyewear interpret the refined and unique style of the Armani world with a modern sensibility, for a young, urban, casual consumer, looking for the Armani elegance but with a pop accent at an affordable price.
The A|X story began in the United States in the Nineties. The brand was created within the Armani world, from which it has inherited its essentiality, developing however its own unique and clear-cut identity, specifically for its target market: a young, modern and informal consumer, who lives in cult cities like New York, Milan, London and Tokyo. The range made its debut with a ‘basic’ collection of fundamental garments and accessories, proposed in innovative designs, to reflect the understated sophistication and energy of a new generation.
Young, urban, colorful, bold and accessible. This is A|X style, which translates into an eyewear collection with a strong personality, proposed in two distinct segments to satisfy the needs of the different wearers.
Forever Young evokes the most well-known A|X style with balanced shape options, classic logo executions and more subtle colors, which appeals to a wider consumer base representing the metropolitan street chic audience looking for a catchy and easy-to-wear style.
Urban Attitude is a completely innovative take on urban style that also stands out in details and marked logo. It is characterized for its bold color combinations and shapes, specifically designed for a young, trendy, non-conformist consumer, who likes to experiment with audacious shapes and colorful pop accents.
Available at The Big Optician 0191 2244555